Before I'm a Coach, I'm Human

Two years ago, when the genocide in Gaza began, something broke inside me. Not just from witnessing the horror, but from watching people I deeply admired stay silent.

Coaches I looked up to. Wellness professionals I respected. Mentors I admired. Thought leaders who built careers on "authenticity" and "speaking your truth." And when the world literally started burning down, they said nothing.

Two years later, they're still silent. And I've lost all respect for all of them.

How do you call yourself a wellbeing coach while children are being slaughtered and you don't say a word? How do you preach about "living your values" while ignoring genocide in Palestine, the devastation in Sudan, the violence in Congo?

Meanwhile, I used my voice. I spoke up. And people told me to "stay in my lane." To "be careful." That I might upset people if they found out I'm pro-Palestine.

I don't give a fuck. Not even one.

If you think me being pro-Palestine is a problem, then you're definitely not the kind of person I want to work with anyway.

My Instagram got deleted for speaking truth. Fine. At least when I look in the mirror at night, I'm proud of who I am. I'm proud of who I see. That can be many things, but I'll never be a coward.

I'm constantly attacked for having a voice. "Stay in your lane," they say. As if being a coach means being silent about human suffering.

Let me be crystal clear: My lane is humanity. And humanity doesn't have borders.

Human first.

With a Master's in Educational Psychology and over 20 years of coaching clients across 150 countries, I understand something fundamental: Personal transformation doesn't happen in a vacuum. It happens when we're willing to look at the world's pain, not turn away.

Some say, "You're a coach. Don't get political." To them, I say: Absolutely not.

True coaching isn't about creating comfortable illusions. It's about confronting real, messy, painful human experiences. My job isn't to give you empty positivity. My job is to help you find your authentic path, even when that path requires uncomfortable truths.

So yes, I'm a coach. But first, I'm human. Messy, passionate, sometimes (most of the times actually) angry, BUT always hopeful.

If that resonates with you, welcome. If it doesn't, that's okay too.

Love and truth, Emma